Snoop Dogg is set to release his new album next year. “Ego Trippin” is due out in March. Snoop’s ninth album will be the follow-up to 2006’s The Blue Carpet Treatment.

The premiere single, produced by Shawty Redd, titled Sensual Seduction, is an ode to the early eighties. The catchy up-tempo showcases Snoop’s talents in a completely different capacity, unlike anything we have ever heard from the rap veteran. “Sensual Seduction” features Snoop playing both the singer and the rapper, crooning about fleshly desires through melodic verses. On it, Snoop’s vocals are reminiscent of the signature “talk box” machine, inspired by the funk sounds of Roger and Zapp.

The video for the single was directed by Melina, known for her vibrant hued and fantasy-like shots (Eve “Tambourine, Ludacris “Money Maker”). The video takes viewers back to the early eighties and pays homage to some of Snoop’s favorite artists like Roger Troutman, Rick James, Prince and others from that time. Taking a cue from the era when music was all about having fun, the video showcases video vixens channeling the Mary Jane Girls and Vanity 6, while Snoop plays the leading man.

Snoop says, “Sensual Seduction is like a throwback feel-good song. I wanted to have fun with this one….and the video is crazy!”