Nickelback Signs With Live Nation
Canadian rock band Nickelback has become the latest act to sign an all-encompassing deal with entertainment giant Live Nation.
The partnership, reported to be worth between $50 million and $70 million, covers all areas of the band’s global music enterprises for three touring and album cycles, with an option for a fourth. It includes rights to touring, recorded music, merchandise, sponsorships, fan club, website, broadcast and other areas.
Nickelback, which has a European tour scheduled in September, is expected to book a run of Live Nation amphitheaters beginning next year. Nickelback’s 2006/2007 tour, which visited North America and Australia, sold more than 1.5 million tickets and grossed in excess of $67 million!
Since the conglomerate launched its artists division last year, it has signed Madonna, Jay-Z and Shakira to so-called “360″ deals. A less-extensive agreement with U2 reportedly is also in the works, and is expected to be completed in the coming months.
